Superga

Superga is a classic and an icon and will always be so because,
from its origins to the present day, it has kept unchanged its timeless charm.

Turin, 1911. The Walter Martiny Rubber Industry was born, which will be called “Superga” given the proximity of the factory to the famous Basilica.

Walter Martiny, the founder, discovered the existence of a new technology, invented by Charles Goodyear: the vulcanization of natural rubber. He was the first person to bring the invention in Italy.

In 1913, Superga® starts the production of fully waterproof rubber boots, which reduce the problem of diseases and infections typical of places like rice fields and marshlands.

In 1925, the Superga® 2750 was born. It all started thanks to Walter Martiny’s wife, an enthusiastic tennis player. At the time tennis was played with rope-soled shoes, offering excellent grip on clay courts but easily damaged. The Swiss engineer decided to produce a mould with a latex and sulphur
mix creating a new sole in vulcanized natural rubber, which was basically indestructible.